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Why do most startups fail?


First-time founders often lack the experience required to navigate the path to building successful businesses.

This causes them to skip steps or run into issues that experienced founders can avoid or overcome.

Market Need

Many startups focus too much on building their product that they end up creating something that no one wants.

This causes them to spend a lot of time and money, only to realize the lack of demand afterward.


Many new ventures struggle from not having access to the right amount of capital at the right time.

This causes new startups to either not have enough funds to operate or overspend as they advance.


Many new founders either try to go at it alone or bring on the wrong initial set of team members.

This can cause the founder to get overwhelmed or slow progress due to poor team cohesion.


Business Model

Many startups focus on growth without defining a business model that will be sustainable.

This causes them to be reliant on investors to continue operating, rather than becoming self-reliant.

But it doesn’t have to be this way!

Introducing… the Startup Factory.


It all starts with an idea.

Maybe you were born to become an entrepreneur, or maybe you just came across a problem that needs solving.

Either way, you start with an idea.

You feed this into the factory.  You are then provided proven processes to help you determine if the idea could be turned into a business.

Then comes the search for traction.

With the initial idea vetted, now comes the search for traction.  Just like in racing, when the “rubber meets the road”, it takes some time to achieve traction so that the car moves forward.

The next section of the factory works by taking the idea and running it through a series of processes to gain traction.

Now it’s time to scale.

With traction achieved, it’s now time to grow the business.

In this section of the factory, it’s time to put the right team, money, and processes in place to allow the business to grow.

“Before everything else, getting ready is the secret of success.”

 – Henry Ford –

Founder to Fit

The majority of new startups fail because they build a product that no one wants.  In addition, most new founders spend too much time and money to build these products, only to fail when they can’t find enough customers to purchase them.

It doesn’t have to be this way.

Founder to Fit provides you with a proven path for achieving product market fit.  This is done by following a proven process and access to our capital, our people, our experience and our network.

To paraphrase Steve Jobs, “I’m always amazed how overnight successes take a helluva long time.”

 – Verne Harnish –

Founder to Five

Achieving Product/Market fit is only one piece of the journey.  The next step is scaling, which brings with it new territory and a host of new other challenges.

Growth requires capital.  It requires building a team and establishing systems to…

  • Generate increased demand (sales and marketing)
  • Create and deliver your product (operations)
  • Manage cash flow and profitability (finance)

This is often unchartered territory for new founders.  Wouldn’t it be great to have a guide and a proven path to help?Founder to Five provides you with a proven path for achieving product market fit.  This is done by following a proven process and access to our capital, our people, our experience and our network.

Founder to Five provides you with the capital, people, and processes to scale.  The target of this program is to scale from product/market fit to a $5M valuation within 3 years.

Who Are We?

Jeff McDermott

Jeff McDermott

Pat Frerkes

Pat Frerkes

Dale Hensel

Dale Hensel

Tom Sylvester

Tom Sylvester

Peter Gray

Peter Gray

Linnea Westlake

Linnea Westlake

Our Solutions

Advisory Services

24/7 access to real guidance from seasoned entrepreneurs.

Idea Validation

Guiding you through the process of nailing your business model.

Founder to 5

Use our Startup Factory model to scale.

Connect With Us

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